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Newsletters, SFU Urban Studies Program (2015-2019)
I was contracted to carry out various aspects of communications work for the SFU Urban Studies Program, which I did part-time for four years. One of my first projects was to propose and then implement the switch from sending program news to our various lists via regular Outlook email messages to using newsletter software that allowed us to more easily assemble the content and create more visually appealing messages, as well as to track open and click rates. I collected news submissions from faculty, alumni, staff, and students; edited them for grammar, clarity and concision; sourced and inserted photos; formatted the entire newsletter; proofread it; and then sent it to our various lists, which I was also responsible for maintaining. The newsletter was delivered to several hundred SFU subscribers, including deans, directors and professors, as well as to prospective and current students, alumni and local urban professionals.
In many cases, we repurposed and re-used newsletter content for our social media channels and website news section, or vice versa, which I was also responsible for.
Sample editions
Similar work
I also contributed to the writing, production and editing of an MP’s email newsletter for constituents in 2006-2007, though a colleague was the lead for that project.