I managed the Twitter and Facebook accounts for the SFU Urban Studies Program, including scheduling and writing posts and tweets, creating Facebook events, running student recruitment ads on both platforms, and reporting on engagement metrics to the program’s faculty steering committee. The main purposes of these social media accounts included publicizing student and faculty achievements and promoting our own events, such as public lectures and conferences. Both channels were also used to support our student recruitment goals.

When I first started his social media work, the program was transitioning from solely using print ads in campus newspapers for its annual student recruitment campaigns to instead using online Facebook and Google ads. This provided me with an excellent opportunity to learn about online advertising, including how to create and target ads on Google, as well as on Facebook and Twitter.